SOLUTIONS
MARKit Method
(Marketing Assessment Resource Kit) for Building a Real-Time
Marketing Organization
Understanding where
to invest your marketing resources as your business grows is an
ongoing challenge for all product/service marketers.
Cambridge developed the
MARKit method to help you clearly identify
and address your expanding marketing resource needs. Based on our
Real-Time Marketing Evaluator 5-Stage Growth Segmentation Model,
this solution compares your people and program capabilities with
benchmark data from similar organizations to create a gap analysis
with corrective action. Thus, it provides timely decision support to
maximize your return on all your marketing investments.
The MARKit method
is comprised of three separate
modules which target the resource intensive areas found within any
high tech marketing organization. The modules can be used separately
or together, based on the needs of your marketing organization. The
three modules are as follows: MARKit Module
1 - Marketing Human Resources MARKit Module 2 –Marketing and Sales
Collateral & Activities MARKit Module 3 - Product Management
Plans & Documents
FREE ASSESSMENT
For a limited time,
Cambridge will be conducting free
MARKit Assessments of
your Marketing HR resources. If you wish to take advantage
of this special offer, please register for one of our
upcoming Webinars listed below. or contact us by clicking here for more
more
information
and select "MARKit Promotion" under the product/services drop-down.
WEBINAR
Session:
July 8, 2008, 11:00 AM – 11:30 AM PST
Session: July 15,
2008 11:00 AM – 11:30 AM PST
For more information on the
MARKit, contact us at markit@cambridgeconsultant.com
or
call 800-436-7185. Either way, we'll give you a call by the
next business day.
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