SOLUTIONS

MARK it Method (Marketing Assessment Resource Kit) for Building a Real-Time Marketing Organization

Understanding where to invest your marketing resources as your business grows is an ongoing challenge for all product/service marketers.

Cambridge developed the MARK it method to help you clearly identify and address your expanding marketing resource needs. Based on our Real-Time Marketing Evaluator 5-Stage Growth Segmentation Model, this solution compares your people and program capabilities with benchmark data from similar organizations to create a gap analysis with corrective action. Thus, it provides timely decision support to maximize your return on all your marketing investments.

The MARKit method is comprised of three separate modules which target the resource intensive areas found within any high tech marketing organization. The modules can be used separately or together, based on the needs of your marketing organization. The three modules are as follows:

MARKit Module 1 - Marketing Human Resources

MARKit Module 2 –Marketing and Sales Collateral & Activities

MARKit Module 3 - Product Management Plans & Documents

FREE ASSESSMENT

For a limited time, Cambridge will be conducting free MARK it Assessments of your Marketing HR resources. If you wish to take advantage of this special offer, please register for one of our upcoming Webinars listed below. or contact us by clicking here for more more information  and select "MARKit Promotion" under the product/services drop-down.

WEBINAR

Session 1: June 24, 2008, 11:00 AM – 11:30 AM PST

Session 2: July 8, 2008, 11:00 AM – 11:30 AM PST

Session 3: July 15, 2008 11:00 AM – 11:30 AM PST

For more information on the MARKit, contact us at markit@cambridgeconsultant.com or call 800-436-7185. Either way, we'll give you a call by the next business day.