 

Cambridge Consulting provides answers to the questions "What
do we do next? How should we approach it? Who will do it, and
when?" We will develop your strategic marketing plan and
help you implement it through our marketing solutions, interim
staffing, and strategic and implementation consulting areas of
expertise.
MARKETING SOLUTIONS
In a crowded and competitive technology marketplace, you are challenged
with setting up and operating an effective and efficient marketing
machine whether you're just getting started or are poised
for market leadership.
For Clients, our
Web-based evaluation tool
the Marketing Assessment and Resource Kit
will help you identify any gaps in your marketing program
and people resources.
Based on our best-in-class Five-Stage Growth
Segmentation Model, a trained evaluator can use the
MARKit method to benchmark the company's marketing resources against other technology companies
at the same growth stage.
For Consultants, our
Web-based back-office tools can help you expand your practice
by allowing you to concentrate more on client-facing activities
and less on the administrative ones.
The MARKit
method will let you quickly audit your clients'
marketing capabilities and present not only an executive dashboard,
but also a detailed analysis of the steps your clients should
take to reduce costs for a more effective marketing organization.
The Cambridge Management System is a multi-faceted business and
professional marketing management back-office system that will
help you focus your energy on your clients and their solutions,
instead of on the administration details of your practice
time and expense tracking, database management and database marketing
implementation.
MARKETING INTERIM STAFFING
You're about to initiate a strong marketing push but are missing
one or more key team members. We can expand your capabilities
with our interim staffing service in real time, seamlessly,
without missing a beat.
Interim staffing engagements are comprehensive, temporary assignments
that allow you to select exactly the right skill set for the job,
for just the period of time you need. No long-term commitments
and no hiring hassles. Cambridge Consulting will quickly deliver
the right resources, often within 10 business days.
STRATEGIC AND IMPLEMENTATION
CONSULTING
Small and midsized companies often find themselves adrift when
it comes to marketing and business development. The management
team knows the core business, but doesn't know where to start
to create demand for its products or services.
Cambridge Consultants work as advisors to C-level management
or the Board to focus on marketing, sales and product development.
They work with senior sales, marketing and R&D management
teams to build a comprehensive strategy and put a well-conceived
plan in place. If needed, Cambridge can bring the resources to
implement the plan in a timely, efficient and effective manner.
We have experience in mergers and acquisitions as well as corporate
and business development in select industries. We believe these
activities must be treated as a repeatable business processes
and not as one-time events.
Cambridge Consultants can also leverage its network of subject
matter experts to create third-party White Papers on a variety
of marketing and business development-related topics.
GENERAL AREAS OF EXPERTISE
Product
Marketing
-
Product Positioning
-
Pricing
- Marketing Research
-
Custom services
Competitive
Intelligence
-
Competitive Matrices
- Marketing Pricing
-
Channel Compensation
- Partner Programs
- Custom services
Competitive
Analysis
- Market Analysis
-
Product Profilers
- White Papers
-
Attack Briefs
- Beat-Sheets
- Custom services
Product
Management -
Product strategy
- Market requirements
-
Competitive analysis
- Custom services
Program
Management
- Product lifecycle management
- Project planning and management
- Resource management
- Custom services
GETTING STARTED
Take a look at our Web site, and then let's talk about what we
can do for you. Contact the Cambridge Consulting office nearest
you or, if it's more convenient, you can introduce yourself by
registering
online. Either way, we'll give you a call by the next business day.
Once we begin working together, it'll become even easier to
communicate with each other through our online project management
tools.
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