As a Cambridge Consultant, you can strengthen your practice and
shorten your project cycle time with Cambridge Consulting Web-based
tools. They can help quantify the steps your clients should take
to create a more effective marketing campaign, at a reduced cost.
They can help you get a handle on your own business processes
and work smart for higher profitability.
MARKETING ASSESSMENT AND RESOURCE KIT™
You know that, as companies evolve from the start-up stage to
the mature market leadership stage, their marketing resources
must also evolve. Unfortunately, many high-tech companies mistakenly
believe that all they need to succeed is an innovative engineering
organization and a strong sales force. These companies ultimately
succumb to the competitive pressure to hire and increase marketing
program dollars, but when they do, they often act without any
clear plan or set of priorities.
That's where you and the MARKit method
comes into play. The MARKit
method streamlines the assessment process in three easy steps:
- Step 1. Initiate a market readiness
assessment using the MARKit method.
Subjects of inquiry can
include marketing human resources, marketing and sales collateral
and related activities as well as product
management plans and documents.
- Step 2. Using the analysis output from the
MARKit method, prepare a detailed
report outlining any identified gaps and making appropriate
and prioritized recommendations.
- Step 3. Present the findings to the organization being evaluated.
The output from the MARKit method is based on a best-in-class Five-Stage Growth
Segmentation Model developed by Cambridge. The Five-Stage model, its associated
industry benchmark knowledge base and the MARKit method allows the
MARKit solution to compare and contrast a
client's marketing organization to those of other similar companies within
the same industry, and business growth stage.
The value of the MARKit method is in its ability to quickly assess a marketing
organization and provide actionable information in a very short
period of time. Cambridge was able to develop the software because
of its primary research into the marketing practices of hundreds
of companies.
By compiling the data from surveyed companies and
applying the Five-Stage Growth Segmentation Model, the Cambridge
knowledge base acts as a benchmarking tool that Consultants can
use to inform and validate their recommendations, and win support
for proposed projects.
CAMBRIDGE MANAGEMENT SYSTEM™
CMS is a project and engagement management software that originates
from the system Cambridge created to support its Client and Consultant
project engagements.
It contains modules to track deliverables and progress, capture
billable work, facilitate record-keeping, manage database marketing
projects and organize contacts and leads.
Through CMS, Cambridge Consultants can focus most of their time
on implementing their projects, instead of managing them.
GETTING STARTED
Use this Web site to learn more about us. If you'd like to talk
about becoming a Cambridge Consultant, the first step is to introduce
yourself by registering
online. We'll review your profile, and if it looks like a match
we'll arrange to meet you in person to begin a dialog and explore
the possibilities. Once we begin working together, we'll use our
online management tool to enhance our communication and our partnership.
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