|
As a Cambridge Consultant, you can strengthen
your practice and shorten your project cycle time with Cambridge
Consulting Web-based tools. They can help quantify the steps your
clients should take to create a more effective marketing campaign,
at a reduced cost. They can help you get a handle on your own
business processes and work smart for higher profitability.
MARKETING ASSESSMENT AND RESOURCE KIT™
You know that, as companies evolve from the
start-up stage to the mature market leadership stage, their
marketing resources must also evolve. Unfortunately, many high-tech
companies mistakenly believe that all they need to succeed is an
innovative engineering organization and a strong sales force. These
companies ultimately succumb to the competitive
pressure to hire and increase marketing program dollars, but when they
do, they often act without any clear plan or set of priorities.
That's where you and the
MARKit method comes into play. TheMARKit method streamlines the assessment
process in three easy steps:
- Step 1. Initiate a market readiness assessment
using the
MARKit method.
Subjects of inquiry can include marketing human resources,
marketing and sales collateral and related activities as well as
product management plans and documents.
-
Step 2. Using the analysis output from the
MARK it method, prepare a detailed
report outlining any identified gaps and making appropriate and
prioritized recommendations.
-
Step 3. Present the findings to the
organization being evaluated.
The output from the
MARKit method is based on a best-in-class
Five-Stage Growth Segmentation Model developed by Cambridge. The
Five-Stage model, its associated industry benchmark knowledge base
and the
MARKit method allows the
MARKit solution to compare and
contrast a client's marketing organization to those of other
similar companies within the same industry, and business
growth
stage.
The value of the
MARKit method is in its ability to quickly
assess a marketing organization and provide actionable information
in a very short period of time. Cambridge was able to develop the
software because of its primary research into the marketing
practices of hundreds of companies. By compiling the data from surveyed companies
and applying the Five-Stage Growth Segmentation Model, the Cambridge
knowledge base acts as a benchmarking tool that Consultants can use
to inform and validate their recommendations, and win support for
proposed projects.
CAMBRIDGE MANAGEMENT SYSTEM™
CMS is a project and engagement management
software that originates from the system Cambridge created to
support its Client and Consultant
project engagements.
It contains modules to track deliverables and
progress, capture billable work, facilitate record-keeping, manage
database marketing projects and organize contacts and leads.
Through CMS, Cambridge Consultants can focus
most of their time on implementing their projects, instead of
managing them.
GETTING
STARTED Use this Web site to learn
more about us. If you'd like to talk about becoming a Cambridge
Consultant, the first step is to introduce yourself byregistering
online. We'll review your profile, and if it looks like a match
we'll arrange to meet you in person to begin a dialog and explore
the possibilities. Once we begin working together, we'll use our
online management tool to enhance our communication and our
partnership.
|