CONSULTANT SERVICES - Areas of Expertise

We seek out independent consultants who are respected for their expertise and professionalism. They are trusted, knowledgeable and in demand.

For these consultants, a relationship with Cambridge can be rewarding on both sides. We offer expanded business opportunities and support through our proprietary methods and models, as well as our unique Web-based tools.

MARKETING ASSESSMENT AND RESOURCE KIT™
We've used our product marketing and management expertise to develop a best-in-class Web-based solution that is designed specifically to provide consultants with a tool for presenting to their clients the right marketing investment recommendations at the right time.

Using the MARKit method, our consultants can analyze a client's marketing resources and develop a detailed gap analysis with a prioritized action plan.

By combining Cambridge best practice methodology with primary market research, the MARKit solution is the ideal marketing decision support and audit tool. It identifies marketing requirements and prioritizes those needs based on the business and product state of development.

For additional information about the MARKit solution, read more on this page .

CAMBRIDGE MANAGEMENT SYSTEM™
Successful independent consultants have two things in common: the expertise to lead their clients to success and the ability to run their own small practice.

The Cambridge Management System is our way of helping consultants optimize each project — in terms of efficiency, profitability and management. The Web-based software has components for timekeeping, deliverables and progress tracking, contact and lead management, and database marketing.

For additional information about CMS, read more on this page.

AREAS OF CONSULTING EXPERTISE  

Product Marketing

• Product Positioning
  
• Pricing
  
• Marketing Research
  
• Custom services

Competitive Intelligence

• Competitive Matrices
• Marketing Pricing
• Channel Compensation
• Partner Programs
• Custom services
  

Competitive Analysis

• Market Analysis
• Product Profilers
• White Papers
• Attack Briefs
• Beat-Sheets
• Custom services

Product Management

• Product strategy
  
• Market requirements
• Competitive analysis
• Custom services

Program Management

• Product lifecycle management
  
• Project planning and management
• Resource management
• Custom services

GETTING STARTED
Use this Web site to learn more about us. If you'd like to talk about becoming a Cambridge Consultant, the first step is to introduce yourself by registering online. We'll review your profile, and if it looks like a match we'll arrange to meet you in person to begin a dialog and explore the possibilities. Once we begin working together, we'll use our online management tool to enhance our communication and our partnership.