Cambridge Consulting

September 1, 2006 — Mobile Enterprise Magazine

The September issue of Mobile Enterprise Magazine included an article regarding mobile enterprise email in which Jim Judge was quoted. “Less than 10 percent of business email has been fully mobilized. Only in certain functional areas, such as field engineering and sales, do you see larger penetrations. Many mobile workers use remote hotspots or their hotel rooms to get access to their email.” The article also featured RIM and Cisco management. Read the article...

April 11 and 12, 2006—Cambridge principal featured at SLAM 2006 conference

Cambridge Principal Jim Judge, a technology marketing expert with deep industry knowledge of mobility, software, telecommunications, enterprise email, storage and other technology areas, was featured at the SLAM 2006 conference (Software Licensing, Alliances & Marketing conference) in Chicago on April 11 and 12. His presentation at the conference was titled, "Beyond Email—Mobile Enterprise Software." Please accept our invitation to download the presentation slides from the Cambridge Web site [2.45MB PDF].

If you would like to find out how Cambridge can help you mobilize your business applications for the enterprise market and achieve market success with the right marketing programs, contact us using our online form to schedule a follow-up time for Jim to contact you.

March 17, 2006—Nokia signs Cambridge Consulting to multi-year agreement to reward blockbuster marketing successes and strengthen mobile enterprise positioning.

GREENSBORO, NC, and MILL VALLEY, CA—Cambridge Consulting Solutions, a technology marketing consultancy with deep industry knowledge in telecommunications, mobility and software, has signed a two-year agreement to provide marketing staffing and consulting resources to Nokia, Inc., the world’s largest maker of cell phones.

The agreement cements a long-standing relationship between Cambridge and Nokia in which Cambridge has provided marketing resource support to the telecommunications market leader in the areas of product management, product marketing, channel programs, market research and competitive intelligence with market-leading results. Details of the specific initiatives are not public.

According to Cambridge President Jim Judge, “We’re pleased that the Nokia Enterprise Solution Group has recognized our dedication to their continued success as a market leader, and our drive to strengthen their mobile enterprise programs.

Cambridge Consulting Solutions is a nationwide provider of marketing solutions, interim marketing staffing, and strategic implementation and consulting. Since 1997, Cambridge has provided the strategic and tactical people and programs resources primarily for Fortune 500 clients in enterprise computing, infrastructure software, storage, networking and mobility. Key clients include Nokia, Microsoft, Hewlett-Packard (Storage and Enterprise Server Divisions), Novell, VERITAS Software (acquired by Symantec), BEA Systems, 3PARdata, Connected Corporation (acquired by Iron Mountain), and Spinnaker (acquired by Network Appliances). For more information, please visit www.cambridgeconsultant.com or contact Tamara McLendon, tmclendon@cambridgeconsultant.com or (800) 436-7185 x706.

Nokia is a world leader in mobile communications, driving the growth and sustainability of the broader mobility industry. Nokia connects people to each other and the information that matters to them with easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses. Nokia provides equipment, solutions and services for network operators and corporations.

March 1, 2006—Cambridge Principal Jim Judge is featured in a Wireless Week article about the future of wireless email. Read the full article...

Oct. 12, 2005—GREENSBORO, NC, and BERKELEY, CA —Cambridge Consulting Solutions and Dr. Rashi Glazer today announce a collaboration to develop additional features and applications for the Cambridge 5-Stage Segmentation Model for Competitive Positioning.

“Cambridge has developed unique methods for identifying marketing organization resource gaps that will generate serious discussion in the industry about aligning marketing people, programs and resources with strategy implementation in a dynamic and competitive marketplace,” said Dr. Glazer.

According to Cambridge President James Judge: “Dr. Glazer brings breadth and depth of marketing strategy and implementation, so we’re fortunate to have him adopt the 5-Stage Model approach within his portfolio. We’ve used it successfully for several years with our clients and look forward to taking it to the next level with Dr. Glazer’s assistance.”

Cambridge developed the 5-Stage Model for marketing organizations within technology businesses. Whereas traditional analytical models might be based on demographic, psychographic, behavioral or geographic segmentation, the Cambridge model uses business stages—encompassing the growth path from startup to market leader.

For each particular growth stage, the model shows how to achieve an optimum resource mix resulting in a marketing organization that is appropriately staffed, sized and focused.

The model is based on empirical data from several marketing research projects and a survey of over 240 companies, marketing professionals and executives. An available whitepaper abstract thoroughly describes the model, its development and its applications—“Focusing Marketing Resources: The Challenge for Senior Marketing and Sales Executives.”

Dr. Rashi Glazer, Professor, Walter A. Haas School of Business, University of California at Berkeley, is the Co-Director of the Berkeley Center for Technology and Marketing, has an MBA and Ph.D. from Stanford University's Graduate School of Business and from 1982-1989 was on the faculty at Columbia University's Graduate School of Business.

Cambridge Consulting Solutions is a nationwide provider of marketing solutions, interim marketing staffing and strategic implementation and consulting. Since 1997, it has provided strategic and tactical people and program resources primarily for Fortune 500 clients in enterprise computing, infrastructure software, storage, networking and mobility. Key clients served include Microsoft, Hewlett-Packard (Storage and Enterprise Server Divisions), Nokia, Novell, VERITAS Software (acquired by Symantec), BEA Systems, 3PARdata, Connected Corporation (acquired by Iron Mountain) and Spinnaker (acquired by Network Appliances)

For more information on Cambridge, please contact us via phone, (800) 436-7185, or email. Members of the media should contact PR Director Tamara McLendon, (800) 436-7185 x706 or email.

Aug. 3, 2005—Cambridge Principal Andy Fitzpatrick has been invited to speak at the Software 500 Marketing Conference and Expo on Oct. 10-12, 2005. For more information on the conference, visit http://www.smpevent.com/overview.htm.

July 27, 2005—Cambridge Consulting Solutions cordially invites you to attend an evening seminar and reception, "Building a Real-Time Marketing Organization:Aligning People with Your Business Needs, Strategy with Execution" to be held on Sept. 27, 2005, from 6 to 9 PM at The Dolce Hayes Mansion in San Jose, CA. For more information, click here.

May 31 , 2005—Cambridge Consulting announces two informational events for Human Resources and Markeing Professionals in the fall of 2005. One event will be held in late September in San Jose, CA, and one will be held in mid-October in Research Triangle Park, NC. Dates, times, and specific locations will be confirmed at a later date.

Cambridge Consulting seeks to add to its roster of consultants delivering customized business and marketing solutions to help top-tier technology companies expand existing markets and launch new products and services.

For more information about the events, contact Cambridge Consulting via phone, (800) 436-7185, or email, consultant@cambridgeconsultant.com. For more information about becoming a Cambridge Consultant Partner, visit Cambridge Solutions and Services.

May 15, 2005—Cambridge Consulting Solutions announces the addition of Tamara McLendon, Public Relations Director, to the Cambridge team. McLendon holds responsibility for media relations, newsletter development and other communications functions. She can be reached at (800) 436-7185 x706 or via email.

May 1, 2005—An article written by James Judge, principal of Cambridge Consulting Solutions, was published this month in B2B Marketing Trends Web site. Read the article.

April 3 , 2005—Cambridge principal James Judge is cited in an article in ComputerUser online magazine as a source for insight into the technology employment marketing. Read the article.

March 14, 2005—Cambridge Consulting Solutions invites marketing consultants to visit its booth at two CareerBuilder.com career fairs—in San Francisco, CA, on April 6 and in Research Triangle Park, NC, in October.