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September 27, 2005—Cambridge Consulting Solutions presented an informational seminar and networking event:
Building a Real-Time Marketing
Organization:
Aligning People with Your Business Needs, Strategy with Execution
September 27, 2005
6 to 9 P.M.
The Dolce Hayes Mansion
San Jose, CA
to Cambridge clients and other interested attendees. The evening began with refreshments and networking, followed by a lecture and presentation by Dr. Rashi Glazer, with an introduction by Cambridge Consulting Executive Vice President Andy Fitzpatrick and an informal Q&A session about marketing resource allocation.
If you would like to be invited to future Cambridge seminars, please email or call, (800) 436-7185.
About the Speaker
About Cambridge Consulting Solutions
About the Speaker
Dr. Rashi Glazer, Professor, Walter A. Haas School of Business,
University of California, Berkeley, Co-Director of the Berkeley
Center for Technology and Marketing
In addition to his work in the Haas School of Business and the
Berkeley Center for Marketing and Technology, Dr. Glazer is the
Faculty Director of the Berkeley Center for Executive Education.
He has an MBA and Ph.D. from Stanford University's Graduate School
of Business and from 1982-1989 was on the faculty at Columbia
University's Graduate School of Business.
His teaching and research interests are in the areas of competitive
marketing strategy, technology and information-technology strategy,
interactive and database marketing, e-commerce, and consumer and
managerial decision making. He has won several awards for teaching
excellence at the MBA and Executive Education levels, including
twice as the Haas School's Best Teacher of the Year Award. He
was the founding Co-Editor of Journal of Interactive Marketing
and an Associate editor of Management Science. His articles
have appeared in Marketing Science, Management Science,
the Journal of Marketing Research, the Journal of
Consumer Research, the Journal of Marketing and
other leading publications and he is the co-author of three books,
The Marketing Information Revolution, Readings On Market-Driving
Strategies and Cable TV Advertising. He has won three
"best paper" awards: from the Journal of Marketing
(for "Marketing In An Information-Intensive Environment:
Strategic Implications of Knowledge As An Asset"); from the
Journal of Marketing Research (for "Meaningful Brands
from Meaningless Features: The Dependence on Irrelevant Attributes")
and from the Journal of Consumer Research (for "Multiattribute
Perceptual Bias as Revealing of Preference Structure"). He
has been active as the academic liaison for the Marketing Science
Institute's Steering Group on Information Technology.
He was founder of a communications company specializing in innovative
applications of video technology and has consulted to and conducted
executive education programs for numerous companies including
Agilent, Arbor Health Care, AT&T, Autodesk, BellSouth, Boston
Scientific, CBIS/Matrixx, Deere & Co., Equitable Life, Gemini
Consulting, Genencorp, Genentech, Hewlett Packard, IBM, Intel,
Jones Day, Levi Strauss, MicroUnity Systems, MIPS, Mitsubishi,
Motorola, Pacific Bell, Pacific Gas & Electric, SAP, SBC,
SUN Microsystems, Telegroup, Telekurs/Teknekron, Time, Inc., Toshiba,
Trans Union, United Arab Emirates, Visa and Wells Fargo.
He is the developer of the INFOVALUE program for measuring the
value of a firm's information and SUITS, an interactive computer
simulation for teaching the strategic use of information and the
integration of information technology strategy with business strategy.
About Cambridge Consulting Solutions
Cambridge Consulting Solutions is a nationwide provider of marketing
solutions, interim marketing staffing, and strategic implementation
and consulting. Since 1997, we have provided the strategic and
tactical people and programs resources primarily for Fortune 500
clients in enterprise computing, infrastructure software, storage,
networking and mobility. Several of the key clients served include
Hewlett-Packard, Microsoft, Nokia, BEA Systems, Veritas (acquired
by Symantec), Cisco, Novell and RSA Security. We focus our consulting,
interim staffing and outsourcing services for product marketing,
product management, channel marketing, competitive programs, program
management and business development. A summary of our key service
areas are:
- Marketing Solutions like Competitive Programs outsourcing
or the web-based Real-Time Marketing Evaluator™ help clients
identify gaps in their marketing program and people resources.
- Marketing Interim staffing engagements are comprehensive,
temporary assignments that allow clients to select exactly the
right skill set for the job, for just the period of time they
need. No long-term commitments and no hiring hassles.
- Strategic Implementation Consultants work as advisors to C-level
management or the Board to focus on marketing, sales and product
development. They work with senior sales, marketing and R&D
management teams to build a comprehensive strategy and put a
well-conceived plan in place
James Judge – President
Provides product marketing, channel, and business development
management consulting to leading high tech enterprise computing,
software and communications companies. His client list includes
Microsoft, Hewlett-Packard (Storage and Enterprise Server Divisions),
Nokia, Novell, VERITAS Software (acquired by Symantec), BEA Systems,
3PARdata, Connected Corporation (acquired by Iron Mountain), and
Spinnaker (acquired by Network Appliances). He co-founded Cambridge
Consulting Solutions in 1999 as a strategic and tactical marketing
and business development consultancy.
Jim has spent most of the past 19 years working within business
unit start-ups, applying traditional business development, channel
development, and product marketing models to new and emerging
storage and server system and application software technologies.
He managed strategic product and channel alliances for Hewlett-Packard’s
new system software venture for the Intel I-64 architecture. While
at Novell and Unix System Laboratories he managed product marketing
and business development functions for storage products concentrating
on OEM and End-User technology product and channel alliances.
Prior to that period Jim managed new commercial and government
OEM software initiatives for AT&T, creating strategic relationships
with Oracle, Informix, and Sybase.
Jim received a Bachelors Degree in English/Communications from
The University of North Carolina at Greensboro and an MBA with
a concentration in Information Systems Marketing from Wake Forest
University.
Andrew V. Fitzpatrick – Executive
Vice President
Andy provides program management and competitive intelligence
and analysis consulting. He has over 24 years of marketing, sales,
and business development experience in the computer and consumer
products industries. He co-founded Cambridge Consulting Solutions
as a Managing Director for the West Coast offices outside of San
Francisco.
During the first 10 years of his career, Andy held various management
positions at Bristol-Myers, based in New York City. During his
Bristol Myers tenure, he moved to San Francisco in 1984 to assist
with the start-up of the Venture Products Division. The charter
for this new division was to acquire and grow emerging companies
in the branded consumer products arena. During his four-year assignment
he helped drive division revenues by over 500 percent. Subsequent
to Bristol-Myers, Andy was Marketing Manager for the Nestle Beverage
Company where he was responsible for the $100 million Nestea consumer
franchise.
Over the past seven years, Andy has focused on applying his classical
marketing and sales experience to various computer hardware, software,
and Internet related clients. Since joining Cambridge Consulting,
Andy has been heavily involved in growing the Cambridge revenue
base by focusing on several key accounts in the Bay Area, including
Hewlett-Packard.
Andy received a Bachelor of Science Degree in Business Logistics
from The Pennsylvania State University and received his Masters
of Business Administration from the McClaren School of Business
at the University of San Francisco.
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