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THE
APEX - Spring 2008
Welcome!
 News
& Views: Cambridge News
Cambridge launches Product Marketing and
Competitive Intelligence groups at social networking site
Plaxo.
 Principal's
Perspective: User Beware - Downside Issues with Social Networking
Now that the concept of "Social
Networking" via the internet has officially reached a shrill and
frothy point, users need to be aware of the risks...all of which
can be mitigated through sound reasoning and just a little
common sense. Let's walk through a few examples that
help to illustrate some potential downside
scenarios.
 Sound
Off: The Race to 500 - Are We Becoming Overly Obsessed with the Size
of Our Network?
We all know the saying, "quality over
quantity". Never is that more true than in the realm
of social networking. Building contacts for business
or pleasure through a social networking site is red hot!
People are connecting at a faster rate than ever, and sites
offer free storage so we can bring even more
stuff. So what's really driving me nuts?
 Meaningful
Metrics: Social Networking Demographic
Trends
The Basics: Choosing a Social Network on the Internet and Protecting
your Profile
Social networking applications and websites
(SNAW) are integral to the daily lives of the 16 to 25 year old
Generation Y crowd. For the rest of us late Boomers and
Generation X types, SNAW adoption is still in the early
stages. Many of us are drawn like the herd to popular
destinations like MySpace.com, YouTube.com and Flickr.com.
But the majority of us are still in discovery
mode. With hundreds of new SNAW destinations
to choose from and hundreds more expected to start-up, a
question then becomes how do we choose a SNAW? Here
are a few tips to help you save time, and protect your precious
profile.
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